LARK HILL BREWERY

A university client that involved conceptualising twelve unique different brews all set to launch later in the year.

Responsibilities included designing creative labels and communication for each of Lark Hill's brews, appealing to customers with a clear, passionate, and relatable brand narrative.

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Further responsibilities for this project meant naming each brew, utilising a design system that connects all the brews together whilst keeping their individual personalities intact. I also had to consider how the brand story is delivered in a retail environment with good shelf presence, visibility, and differentiation.

Furthermore, the project tasked me with appealing to the target audience through a social media campaign via Instagram, as well as designing the pump clips and multipack packaging. The idea was to make Salford (the beer's origin) the core theme of the design.

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My main goal was to give the brand a sense of home. To build an identity around community and heart, with a strong implication of unique exclusivity; beer that could only have come from Salford and nowhere else. Together, the cans make a map of Salford, each can being named after an iconic locale in the area.

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A university client that involved conceptualising twelve unique different brews all set to launch later in the year. Responsibilities included designing creative labels and communication for each of Lark Hill's brews, appealing to customers with a clear, passionate, and relatable brand narrative.

LARK HILL BREWS
Irlams o’ th’ Honey
Irlams o’ th’ Honey

Produced using local honey from around Greater Manchester.

Imperial Seedley Stout
Imperial Seedley Stout

Rich, smooth, and complex. The perfect winter beverage.

Broughton of Porter
Broughton of Porter

An outstanding deep, dark malty flavour.

Charlestown Table
Charlestown Table

Intense fruit flavours and aromas, a soft body, and a smooth mouth feel.

Little Bolton Barrel
Little Bolton Barrel

A delightful and mature whisky-aged stout.

Weaste Yeast Ale
Weaste Yeast Ale

Our American hops are bursting with fruity flavours and piney aromas.

Pendleton Pilsner
Pendleton Pilsner

Gloriously golden. Refreshing, crisp, and perfect for summer.

Pale Park British Ale
Pale Park British Ale

Authentic British beer. Tastes just like home.

Tropical Trafford Park
Tropical Trafford Park

A subtle fruity sweetness to offset the bitter hops.

Hazy Quays Hops
Hazy Quays Hops

The perfect hazy shine with a dry, crisp finish.

Ordsall Sour
Ordsall Sour

A natural and sour beer bursting with fruit flavours.

Regent Road Roo Brew
Regent Road Roo Brew

Cloudy and light with a mild bitterness.

Further responsibilities for this project meant naming each brew, utilising a design system that connects all the brews together whilst keeping their individual personalities intact. I also had to consider how the brand story is delivered in a retail environment with good shelf presence, visibility, and differentiation.

Furthermore, the project tasked me with appealing to the target audience through a social media campaign via Instagram, as well as designing the pump clips and multipack packaging. The idea was to make Salford (the beer's origin) the core theme of the design.

My main goal was to give the brand a sense of home. To build an identity around community and heart, with a strong implication of unique exclusivity; beer that could only have come from Salford and nowhere else. Together, the cans make a map of Salford, each can being named after an iconic locale in the area.