A logo rebrand I made as part of a university project for the client Loose Button Upholstery, a furniture shop in Manchester. My redesign aims to simplify and modernise the logo, giving the typography a clean and refined feel, and embodies a professional brand identity. The new logo features a more minimalistic design which will reflect the contemporary evolution of the Loose Button brand.

There is also an icon depicting the initialism of the Loose Button title. The “LB” together form the shape of a house, a reference to the home furnishings that Loose Button sell.

Below the Loose Button ideation, you will find some logo designs I made as freelance work for NewRend Ltd., a plastering company based in Rochdale.