DECK OF CARDS
The idea for my final university project was to explore “Drain”, an underground subculture inspired by the Swedish music collective Drain Gang. Drain culture is characterised by a grungy Y2K hip-hop aesthetic, blended with a more surreal and heavenly visual identity. The genre’s sound is dreamy and ethereal, often delving into themes of spirituality, religion, and existentialism. My plan was to create something that captures and embodies the essence of Drain music, visualising the unique style through a variety of methods.
The work I delivered is made up of multiple mini projects, from posters to animations and motion graphics. I later compiled each piece of individual design to create a deck of playing cards. Each of the cards in the deck has unique artwork on the back, all referencing imagery taken from Drain Gang lyrics, music videos, or my own artistic interpretations that I formed through listening to the music
Gallery below
🡧
Gallery below 🡧
GALLERY
Collection of some card designs from the project.
More information can be found in the document below. 🡣
Reality
Surf
Reality Surf
Reality
Surf
Reality Surf
The idea for my final university project was to explore “Drain”, an underground subculture inspired by the Swedish music collective Drain Gang. Drain culture is characterised by a grungy Y2K hip-hop aesthetic, blended with a more surreal and heavenly visual identity. The genre’s sound is dreamy and ethereal, often delving into themes of spirituality, religion, and existentialism. My plan was to create something that captures and embodies the essence of Drain music, visualising the unique style through a variety of methods.
The work I delivered is made up of multiple mini projects, from posters to animations and motion graphics. I later compiled each piece of individual design to create a deck of playing cards. Each of the cards in the deck has unique artwork on the back, all referencing imagery taken from Drain Gang lyrics, music videos, or my own artistic interpretations that I formed through listening to the music
GALLERY
Collection of some card designs from the project.